Urjanet CMO Gary Brooks Featured in B2B Marketing Mentor
Urjanet’s CMO, Gary Books, was recently featured in Software Advice’s feature story “Using Sales to Create Buyer Personas”. Author Holly Regan spoke with experts in the field to discover how sales and marketing can work together to create better, more effective buyer personas. Here’s what our CMO had to say:
“[My former mentor] said something that stuck with me: always remember that attempting to sell and market your product to people who would never buy it is completely irresponsible and a waste of shareholder money,” says Gary Brooks, chief marketing officer at Urjanet (a firm that provides “Big Energy Data” services).
For this reason, determining who your target buyers are is vital, he explains, “and the sales team [has] the greatest visibility into not only the behavior of a buyer, but the ideal characteristics.”
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About Urjanet Inc
Urjanet, the global leader in utility data aggregation, simplifies how organizations access and use utility data, enabling them to focus on their business. Our technology collects, processes, and delivers data from over 6,500 electric, natural gas, water, waste, telecom, and cable utilities worldwide.