Project Description

Case Study:

Goby Turns Big Data into Big Opportunities

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INDUSTRY

Software

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PRODUCT

Urjanet Utility Data Service

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HEADQUARTERS

Chicago, Illinois

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PARTNER SINCE

2013

“It’s through a cost-effective and scalable solution like Urjanet that we can provide actionable information to our customers.” – Chris Happ, CEO of Goby

COMPANY OVERVIEW

Goby is an analytics platform for commercial real estate. It captures operational and real estate data from disparate sources and distills that information into visual, actionable reporting and analytics for customers. Goby’s platform currently manages about a billion square feet across more than a hundred key accounts in North America, Europe and Asia Pacific, including Loews Hotels, AEW, Brandywine and Liberty Property Trust.

CHALLENGES

Data is the lifeblood of Goby’s business, and that makes having accurate data that users can input efficiently critical to Goby’s success. So when Goby realized that manually entering utility bill data into its platform was not the best use of time, it knew something would need to change.

“We realized early on we had to look for a way to effectively take a utility bill and digitize that information or we would have a barrier to entry for our customers in being able to understand their energy, utility and carbon footprint. If we couldn’t find a way to digitize what was historically a paper bill and automate that process, we couldn’t build a cost effective solution to be able to provide actionable information to our customers,” explains Chris Happ, CEO of Goby.

Additionally, Goby wanted to retain its focus on its core competency — making data actionable for customers.

With that in mind, Goby set out to find a partner who could handle the “plumbing” of getting utility bill data into its cloud platform.

SOLUTION

Fortunately for Goby, the search for a partner didn’t take long. Shortly after launching the search, a contact introduced Happ to Urjanet, which he immediately felt was a perfect fit for Goby’s needs. In particular, he cites network scalability, or the ability to service bills for a growing number of utility providers, as an important factor in the decision to implement Urjanet’s Utility Data Service.

“I found Urjanet pretty early on and the idea just made sense right from the beginning,” Happ shares. “We needed a solution that we could trust and that would provide the underlying plumbing, if you will, off of which we could build actionable information. Urjanet solved that problem for us and allowed us to then focus on the business logic and the business solution for our customers.”

It wasn’t long after the initial introduction that Goby embedded Urjanet into its data acquisition process, which is now a key piece of Goby’s business and plays a critical role in the data visualization its platform provides for customers.

RESULTS

Since implementing Urjanet’s Utility Data Service in 2013, Happ says that his team has worked closely with the Urjanet team to continue to evolve how the product works to meet Goby’s growing needs.

At its core, Urjanet has allowed Goby to easily digitize bill data and make that information readily accessible, which was not possible before, all while reducing the cost of data acquisition. Beyond that, Urjanet has allowed Goby to change the way its customers interact with and view the value of both its technology and their energy data.

“Urjanet is important to us in that it allows us to make it simple for our customers so that they don’t have to try to pull the nuances out of utility bills and understand units of measure across all of their different meters. It’s really important to us to be able to pull together that information in a cost effective way so that we can present information that our customers will understand and make technology accessible to an industry that was less ready to accept it,” Happ explains.

Happ also points to the fact that the real estate industry has seen a 25% reduction in energy usage since 2010, and he believes that Goby has played a role in that downward trend.

In addition to allowing Goby to provide a better solution for its customers, Urjanet has also helped the company to focus on continuing to meet customer needs without getting bogged down in the so-called “plumbing.”

“Any solution that provides automation helps reduce our cost of goods, make our product more scalable and allows us to focus more on the intellectual property and the visualization of data in our platform,” Happ explains. “It’s through a cost-effective and scalable solution like Urjanet that we can provide actionable information to our customers such that they can apply various technologies and business cases to reducing resource consumption, which is our mission here at Goby.”

RESULTS AT-A-GLANCE
  • Introduced digitized bill data to improve efficiency and accessibility
  • Reduced the cost of data acquisition
  • Increased scalability
  • Simplified the process of pulling key energy data to deliver actionable information to customers in a way that makes sense for them

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